15-PWM-JIK-11
The course concentrates on the relationship between persuasion and mass-mediated discourse considered from the pragmatic and socio-psychological perspective. It aims to show that pragmatic processes and socio-psychological factors co-create the dynamics of interaction and influence the perception of the effectuality of argumentation in mass-mediated discourse. It provides students with analytical approaches to study the interrelationship between socio-psychological factors mediating attitude change and pragmatic processes influencing the perception of arguments (e.g. post-Gricean approaches). It considers different types of argumentative dialogues functioning as templates against which processes of international mass-mediated communication can be compared and evaluates their effectiveness.
- Teacher: Kamila Dębowska-Kozłowska